Ken Forssell, Vice President of Pharma Strategic
Marketing at West Pharmaceutical Services, proposes a
paper on how the veterinary sector is changing, as animal
health advances to higher levels of quality that, in some
cases, can rival human medical care. Part of it comes
with expanding scientific knowledge: as researchers learn
more about the nearly 1000 known zoonotic diseases and
international agencies fight them with better, standardised
care for pets and livestock, pharmaceutical companies are
responding with better quality medications and vaccines.
Furthermore, there is an increased focus on quality in pet
care, too, as pet owners are increasing their spending.

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