The life sciences encompass a broad range of activities that include human and animal health but there are large  differences between investments in human health and those in animal health. There are also differences within animal health itself. For example, companion vs. production animal markets are usually lumped together but are very different in focus and drivers. Dr Sam Al-Murrani at Babylon BioConsulting LLC discusses why money and technology do not alone lead to commercial success in the absence of a good market, good management and focus on the consumer.

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