He believes in it and practises it in his business because “it is common sense”. Sam Al-Murrani of Babylon Bioconsulting discusses the “One Health” concept and the irony that, considering its fundamental importance, it has not been matched by a concerted effort to engender grassroots and popular support for it. Apart from a few professionals, professional organisations and some governmental agencies in a few countries, the effort has thus far been rather elitist, targeting the highly educated, and essentially preaching to the converted.

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