Vets urged to back #BreedtoBreathe campaign

Jan 8, 2018

The BVA is urging vets to join its new #BreedtoBreathe campaign and help tackle the prevalence of brachycephalic dogs in advertising and social media. The call comes as new figures show almost half of all UK vets (49 per cent) believe their clients who choose brachycephalic dogs are swayed by social media or celebrities. Data from the BVA’s Voice of the Veterinary Profession survey also shows that almost all companion animal vets (98 per cent) treated brachycephalic dogs for conformation-related health problems in the last year. As part of its campaign, BVA is urging practices to avoid using images of brachycephalic breeds across their own communication channels. They are also encouraging practices to write to brands that use brachycephalic breeds in their advertising. To support practices, BVA has developed a position statement, a 10-point plan and an online toolbox. The position statement was approved at BVA’s December council and lists actions that veterinary practices can undertake to improve the health and welfare of brachycephalic breeds. BVA President John Fishwick said:... ...

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