Vets urged to back #BreedtoBreathe campaign

Jan 8, 2018

The BVA is urging vets to join its new #BreedtoBreathe campaign and help tackle the prevalence of brachycephalic dogs in advertising and social media. The call comes as new figures show almost half of all UK vets (49 per cent) believe their clients who choose brachycephalic dogs are swayed by social media or celebrities. Data from the BVA’s Voice of the Veterinary Profession survey also shows that almost all companion animal vets (98 per cent) treated brachycephalic dogs for conformation-related health problems in the last year. As part of its campaign, BVA is urging practices to avoid using images of brachycephalic breeds across their own communication channels. They are also encouraging practices to write to brands that use brachycephalic breeds in their advertising. To support practices, BVA has developed a position statement, a 10-point plan and an online toolbox. The position statement was approved at BVA’s December council and lists actions that veterinary practices can undertake to improve the health and welfare of brachycephalic breeds. BVA President John Fishwick said:... ...

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There is strong evidence of a looming brachycephalic crisis, says Dan O’Neill, of the RVC

Dec 4, 2017

Dan O’Neill, senior lecturer at the RVC warns profession to brace itself for three-pronged welfare challenge for brachycephalic breeds. He said substantial evidence showed severe health problems in brachycephalic breeds were associated with their physical conformation and may be further exacerbated by the scramble to breed enough dogs to supply demand. In addition, the bubble of dogs bought on a wave of popularism are starting to age, meaning a natural increase in health problems associated with ageing in already predisposed breeds. Finally, evidence suggests welfare charities are already inundated with unwanted brachycephalic breeds by owners who are either tired of them or feeling the economic impact of caring for them. Paradoxically, if vets are successful in turning the tide of popularity by dissuading the public from owning brachycephalic breeds, this could lead to a larger spike in numbers dumped in rescue homes as their popularity diminishes – making it harder to rehome them, he said. Dr O’Neill, author of several VetCompass studies into brachycephalism in dogs, said: “It is easy... ...

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