‘Don’t Fret Pet’ campaign launched

Jul 16, 2018

 Lintbells has launched its YuCALM ‘Don’t Fret Pet’ campaign this month to help pets and owners keep calm and carry on. The initiative will support efforts to keep animals relaxed during vet visits, at home and in the wider community. Practices taking part will benefit from support materials, including posters, display materials and an educational guide. Better relationships Brand manager Gemma Cunningham said: “Dogs being reactive in the waiting room and stressed cats are all part and parcel of the daily case load. ”There’s so much that can be done to help change that – from supporting owners before their pet is even brought into the practice, to positive socialisation when pets are young and creating spaces in the practice that help pets stay relaxed. ”This type of approach doesn’t just make for better relationships and healthier pets – it makes great business sense, too.” Support materials Practices interested in receiving Don’t Fret Pet practice support materials should contact their Lintbells representative. ...

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MSD Animal Health Launches Thyroid Month Campaign to Raise Awareness of Disorders in Pets

Jun 25, 2018

MSD Animal Health has announced the launch of Thyroid Month to help pet owners recognise the signs of thyroid diseases in cats and dogs and encourage them to seek advice from their veterinary practice. Launching in July ’18, the Thyroid Month campaign aims to raise awareness of hyperthyroidism in cats and hypothyroidism in dogs, educating pet owners to spot the signs and symptoms and thereby encouraging early diagnosis. As part of the campaign, MSD Animal Health hopes to increase the number of pets being taken to their veterinary practice for diagnosis, as well as increasing return visits and treatment compliance in the long term. Practices supporting Thyroid Month will be provided with useful and engaging resources to help them educate pet owners about the two conditions. To support vets and vet nurses in the treatment of cats and dogs with thyroid issues, MSD Animal Health manufactures two products: Vidalta® and Leventa® . Vidalta is a tablet that is easy to use once daily or every other day. It provides carbimazole,... ...

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Pets Need Vets campaign launched

Apr 20, 2018

Initiative to promote benefits of registering with a vet The RCVS and the BVA have launched a social media campaign to highlight the benefits of registering pets with veterinary practices. The move comes as new figures show an estimated 3.1 million pets in the UK are not registered with a vet. The collaborative ‘Pets Need Vets’ initiative shares 11 benefits of registering pets with a veterinary practice. They include easier access to emergency care, regular weight checks and nutritional advice. The campaign also calls on pet owners to visit findavet.org.uk to find the right practice for them and their pet. “Pets need vets to ensure their lifelong wellbeing, which is why it is concerning that a large number of pet owners in the country have not registered their animals with a practice,” said BVA president John Fishwick. “It is important that owners have access to reliable advice and veterinary care to be able to best look after their pets, and so we are calling on the profession to get involved... ...

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Vets urged to back #BreedtoBreathe campaign

Jan 8, 2018

The BVA is urging vets to join its new #BreedtoBreathe campaign and help tackle the prevalence of brachycephalic dogs in advertising and social media. The call comes as new figures show almost half of all UK vets (49 per cent) believe their clients who choose brachycephalic dogs are swayed by social media or celebrities. Data from the BVA’s Voice of the Veterinary Profession survey also shows that almost all companion animal vets (98 per cent) treated brachycephalic dogs for conformation-related health problems in the last year. As part of its campaign, BVA is urging practices to avoid using images of brachycephalic breeds across their own communication channels. They are also encouraging practices to write to brands that use brachycephalic breeds in their advertising. To support practices, BVA has developed a position statement, a 10-point plan and an online toolbox. The position statement was approved at BVA’s December council and lists actions that veterinary practices can undertake to improve the health and welfare of brachycephalic breeds. BVA President John Fishwick said:... ...

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