YuCALM Cat aims to improve feline wellbeing for the better

Jun 4, 2018

Following on from the launch of YuCALM Dog in September 2016, Lintbells is launching YuCALM Cat, which is available to order from veterinary wholesalers. The premium, natural calming supplement is suitable for short term stressors – such as travel or veterinary visits – and for longer term behavioural support. There’s increasing awareness of the need to address all aspects of a pet’s wellbeing and in April 2018 the government updated its Code of Practice for the welfare of cats. It has been reported that 62% of cat owners would like to change at least one aspect of their cat’s behaviour.* Some 42% of cats live in a multi-cat home and half of them don’t get along with cats in the same household.* Experts at Lintbells say that the new triple-action supplement has a calming effect within a week, with optimal results seen between 3 – 8 weeks. Scientifically proven ingredients in YuCALM Cat include Lemon balm, fish hydrolysate, L-Tryptophan and L-Theanine, which support the production and levels of serotonin, GABA... ...

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Dechra Veterinary Products introduces Redonyl Ultra to its dermatology offering

Dec 11, 2017

A dietetic complementary feed to help cats and dogs suffering with allergic skin conditions has been launched. Dechra Veterinary Products has added Redonyl Ultra to its dermatology range for use as part of a multimodal approach to support skin function in cases of dermatosis and excessive hair loss. The company said Redonyl Ultra’s skittle capsules contain essential fatty acids, palmitoylethanolamide (PEA) and biotin, which are balanced to support the physiology of the skin barrier. PEA is a naturally occurring biomodulator with scientifically proven activity against the mechanisms contributing to inflammation and pain, while biotin is important for synthesis of fatty acids and support of optimal skin condition. Dechra brand manager Claire Morgan said: “Redonyl Ultra is a great addition to Dechra’s extensive dermatology range that allows a holistic approach to treatment, control and maintenance of dermatological conditions. “Allergic skin conditions are among the most common causes of skin and ear disease in cats and dogs, and it is estimated up to 15% of dogs are affected by atopy. “In situations where an... ...

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Woodley Equipment launched the Bionote Vcheck V200 at London Vet Show

Dec 4, 2017

Woodley Equipment launched the Bionote Vcheck V200 at London Vet Show, with this fully quantitative automated analyser which provides accurate diagnosis for dogs and cats proving to be extremely popular. Woodley Equipment to release new tests for Vcheck V200 fully quantitative automated analyser following successful launch at London Vet Show. The Vcheck V200 enables you to achieve true analysis with fluorescence technology, providing reference lab quality without test referrals. Say goodbye to semi quantitative guesswork and don’t rely on a rapid test device reader. The V200 can currently test for the following groups of analytes: Pancreatic specific lipase is used to diagnose pancreatitis in dogs and cats presenting vomiting, fever, anorexia or abdominal pain. The Vcheck 200 enables accurate measurement of: Canine pancreatitis – specific lipase – cPL measurement range 50~2000ng/ml Feline pancreatitis – specific lipase – fPL measurement range 1~50ng/mL Real-time inflammation markers – acute phase proteins cCRP and fSAA are real-time inflammation markers in cats and dogs, providing accurate and rapid information about inflammation: Dog inflammation marker cCRP (C-Reactive Protein)... ...

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U.S. Cat Litter Market Trends and Opportunities 2017 – Cat Litter Sales are Expected to Reach $2.8 Billion at Retail

Nov 27, 2017

The “Cat Litter: U.S. Pet Market Trends and Opportunities” report has been added to Research and Markets’ offering. During 2017, cat litter sales are expected to reach $2.8 billion at retail, and even though the category is mostly mature, we forecast ongoing growth in tandem with the pet market overall. Marketers of cat litter benefit from the product’s status as a must-have in many cat-owning households, with survey results indicating that 87% of cat owners have purchased cat litter in the past 12 months. Cat Litter: U.S. Pet Market Trends and Opportunities analyzes the factors driving market growth and product innovation, shaped primarily by consumer demand desire for convenience, efficacy, ease of use, environmental concerns, and retail accessibility. The report explores the features most in demand among cat litter users, and identifies opportunities for marketers in new product development, strategic retailing including Internet, and consumer engagement. Cat Litter: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of cat litter through all channels in the U.S. market, focusing on... ...

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Purina Launches its First Report Reflecting on Commitments to Society

Nov 27, 2017

Nestlé Purina PetCare EMENA [NPPE] unveiled its first Purina in Society Report ( http://www.purina.eu/pinsreport ) last night. The report shares highlights of the progress made in 2016 against Purina’s 10 commitments to society and showcases success stories from across Europe that demonstrate the value of the pet-human bond in a world that is becoming more complex. It was launched at an exclusive evening event held in London last night that brought together experts, including leading futurist speaker, Gerd Leonhard, who discussed the role that our humanity and relationships, including those with pets, play in a technologically-driven society. The event focussed on four (of the 10) Purina in Society pet-focused commitments: Promote pet adoption through collaborations and partnerships Promote responsible pet ownership programmes for children Promote pets in the workplace Help reduce the risk of pet obesity through collaborative prevention programmes Purina believes that the benefits of the pet-human bond will become increasingly important in the future. The emotional bond between pets and people helps to keep us connected in a... ...

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Norbrook launches product compendium

Nov 13, 2017

Norbrook Laboratories has launched the latest edition of its product compendium for vets – an easy-to-use reference guide to all of the company’s products. Douglas Palmer, veterinary advisor for Norbrook, said products are easy to find, with a choice of searching alphabetically, by species or by active ingredient – with important information, such as safety instructions, withdrawal periods, product indications and dosage rates under the name of each product. The compendium contains data sheets for recently launched products, including: Solantel – a closantel-containing oral suspension for sheep Thyronorm – a liquid oral suspension for treating hyperthyroidism in cats Betafuse – a fusidic acid/betamethasone gel for dogs A copy of the compendium can be obtained from your Norbrook territory manager, or by telephoning 01536 741147. Alternatively, a digital version can be downloaded from the Norbrook website and the datasheets are also available on the Norbrook Veterinary Excellence Tool app, available to download for Apple and Android devices. ...

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