Mars Petcare Acquisition of Genoscoper to Accelerate Discovery of Genetic Health Markers for Companion Animals

Jan 15, 2018

Mars Petcare acquired Genoscoper Laboratories, a specialist in molecular diagnostics for companion animals. The acquisition will accelerate the pace of discoveries in genetics, to form the basis for future practical applications in enabling precision healthcare for pets. Mars Petcare’s genetic testing unit Wisdom Health is a pioneer in this field with its market leading breed detection testWISDOM PANEL[TM]. Finland-based Genoscoper, in close partnership with University of Helsinki, created the genetic health testing platform MyDogDNA. Since 2015, Genoscoper and Wisdom Health have partnered to discover new genetic health markers for companion animals and have recently launched a new product for dogs, WISDOM PANEL™ Health, combining breed ancestry with detection of potential inherited health conditions. “Our world-class genetics research is focused on helping pet owners and veterinarians improve the health of pets with tools that define their genetic predispositions for health and disease. Ultimately this will enable targeted and preventive veterinary care with pets getting individualized nutrition, exercise and treatment,” said Leonid Sudakov, President, Connected Solutions, Mars Petcare. “This is a critical... ...

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Campaign urges owners and vets to wise up to worms

Nov 13, 2017

A campaign to increase veterinary professional and owner knowledge about the growing threat of worms in the UK has been launched. The Wormwise campaign from Elanco, and its Milbemax product, aims to encourage owners to visit their veterinary practice to properly assess pets’ risk of worms and talk about optimal deworming frequency. Veterinary professionals are also being urged to share responsible worming messages to help owners understand the changing and growing threat tapeworm, roundworm and lungworm poses across the UK and Ireland. A series of practice materials, featuring Milly the cat and Max the dog, have been produced to help staff spread the word. Plans are also afoot to take the message to shopping centres across the UK this year, to “disgust and delight” shoppers. At the heart of the campaign is the mantra “being Wormwise is EASY”, which stands for four steps: Educate yourself about worms Assess your pets’ risk Seek advice from your vet You can take worm control to the max “Wormwise will be build over the... ...

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