Brexit and the UK Pet Food Industry

Dec 21, 2017

The pet food industry holds a unique place within the food and feed sector. Whilst we are governed by the same high safety rules covering the feed industry, at the same time our consumers are those who shop in the general retail environment. In this article, Nicole Paley at PFMA discusses that although the future after the decision taken by the UK electorate in June 2016 to leave the EU is uncertain, the role of the PFMA is to ensure industry’s views are represented in all relevant negotiations and to support the members planning for what lies ahead. ...

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The Pet Food Institute Launches New Web Resource to Make Canine Nutrition Simple

Nov 30, 2017

The Pet Food Institute (PFI), whose members make 98 percent of all U.S. pet food and treat products, recently launched a new series of interactive infographics showing the ways the key nutrients found in a complete and balanced dog food recipe help our pets. The new web resource, “Nutrition from Nose to Tail,” provides fast facts about the essential nutrition that fuels our dogs’ growth and supports their body systems, as well as non-essential nutrients that can also serve important functions.   “Sound nutrition is a critical component of pet wellbeing. One step we can all take to continue to help healthy dogs remain healthy is to provide complete and balanced nutrition for the appropriate life stage of the animal,” said Cathleen Enright, PhD, president and CEO of PFI. “PFI’s new ‘Nutrition from Nose to Tail’ resource was designed to assist pet lovers in understanding how a carefully formulated recipe will help their dog.”   A “complete and balanced” pet food recipe contains more than 40 nutrients that are identified by veterinary researchers and nutritionists as essential to supporting a... ...

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Pets Could be the Answer to Surviving the Tech Revolution

Nov 27, 2017

Leading futurologist and CEO of the Futures Agency, Gerd Leonhard, has warned that as technology advances at a faster pace than ever before, our humanity could be at risk as our relationship with machines and tech threatens to replace real bonds. Speaking last night at PURINA’s Better with Pets event in London, Gerd said: “Humanity will change more in the next 20 years, than the previous 300. For example, in the next two years it’s likely that robots will have a 100% understanding of human language. As the world becomes more technologically complex and artificial intelligence continues to evolve, we risk becoming disconnected from the people around us. Relationships, not data, are what make us human”. Smart devices, home hubs, robots and even AI pets are all examples of how machines and technology are more and more closely replicating human interactions. In a world of total connectivity and intelligent machines, real pets could be the answer to retaining our ‘humanness’. “When we talk about humanity, we mean our ability to... ...

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Innovation is good news and crucial for resource efficiency in the European agri-food chain

Nov 27, 2017

Brussels, 23 November 2017: The Agri-Food Chain Coalition (AFCC) seizes the opportunity of its event – ‘Innovation is good news – opening eyes to resource efficiency in the European agri-food chain’ in Brussels to highlight the importance of innovation in the agri-food sector. Innovation helps improve food security, drives resource efficiency and encourages sustainable agriculture. Opening the discussion MEP Czeslaw Adam Siekierski, said “In order to meet society’s increasing demands of balancing productivity with environmental protection, European farmers are under increasing pressure to produce the safe, healthy and affordable food for 500 million consumers in a resource efficient and climate friendly manner. While such societal expectations are fully understandable, it is incumbent upon policymakers to create an environment where new technologies and innovation are embraced. Without these elements, European farmers will not be able to meet the global challenges of feeding a growing population while safeguarding natural resources”. It is important that each sector is provided with the opportunity to drive innovation to help contribute to a sustainable development in... ...

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