Brexit and the UK Pet Food Industry

Dec 21, 2017

The pet food industry holds a unique place within the food and feed sector. Whilst we are governed by the same high safety rules covering the feed industry, at the same time our consumers are those who shop in the general retail environment. In this article, Nicole Paley at PFMA discusses that although the future after the decision taken by the UK electorate in June 2016 to leave the EU is uncertain, the role of the PFMA is to ensure industry’s views are represented in all relevant negotiations and to support the members planning for what lies ahead. ...

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RVN creates ‘district nurse’ role to aid clients and clinics

Dec 18, 2017

A pioneering RVN has created the role of “veterinary district nurse” to help reduce pressure on patients, clients and clinicians. Carla Finzel felt compelled to develop the post after observing the difficulties clients had in assimilating information about their pets’ condition following diagnosis or surgery. The concept of continuing to care for their pets at home and administering medicines was also a daunting task for many. To address the problem, Ms Finzel launched her own business, Carla Finzel District Veterinary Nurse, that saw her conduct home visits and carry out a range of veterinary nursing services for dogs, cats and rabbits. In addition to managing clinical cases and conducting daily nursing duties, such as tending to wounds and drugs administration, Ms Finzel runs a series of specialist clinics, including diabetic blood glucose curves, Doppler blood pressure monitoring and weight management clinics. Carla Finzel with patient Russ. IMAGE: Carla Finzel RVN. Ms Finzel said she felt tremendous empathy for owners who often felt helpless and confused on arrival into a consulting... ...

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Brits to spend more than £750m on pets this Christmas

Dec 18, 2017

Whether they bark, meow or squawk, Brits are spending a whopping £750 million on their pets this Christmas. In a survey of 3,230 pet owners conducted by OnBuy.com, 87% said they will be buying their pet a Christmas present this year. Indeed, more than one quarter of respondents (27%) admitted to spending more on their furry friends than on their actual friends, with the majority (35%) saying they spend between £20 to £30 on their pets. Online marketplace OnBuy.com has assessed the rising popularity of purchasing presents for our pets through their survey. The responses revealed that the average amount spent on our animal companions was £16, and with 47 million pets being bought gifts, Brits will be spending over £750 million, which is certainly not a sum to be sniffed at. Most of the cash goes on treats (35%), toys (34%) and clothes (17%). 5% of pet-loving participants even admitted to spending more on their pet than on their own father! 1% stated they spent more money on their... ...

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The global pet wearables market expected to grow at a CAGR of 13.5% from 2017 to 2025 – Report

Dec 11, 2017

The global pet wearables market was valued at US$ 1,093.2 Mn in 2016 and is expected to grow at a CAGR of 13.5% during the forecast period from 2017 to 2025. Growing popularity of wearable technology for humans coupled with decreasing costs of various communication and sensor devices have paved the way for the rise of wearable technology for pets in the recent years. Numerous companies across the world have been engaged in leveraging existing technologies and applying the same in the pet’s domain. In addition to the technological advancements, factors such as growing concerns pertaining to pet health and rise in disposable incomes are expected to further fuel the demand for innovative pet wearables. Furthermore, changing consumer lifestyle and increasing need to remotely track and monitor pets have led to the growing popularity of pet wearables in the most of the developed markets especially in the North America and Europeregions. However, factors such as lack of technological awareness and initial costs have hampered the adoption of pet wearables in... ...

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Global Veterinary Ultrasound Scanners Market: Increase in Meat Consumption Aids Growth, observes TMR

Dec 11, 2017

Transparency Market Research (TMR) states that the competition in the global veterinary ultrasound scanners market is likely to intensify in the coming few years. Some of the leading players such as Samsung Medison Co., Ltd, Esaote SpA, Shenzhen Mindray Bio-Medical Electronics Co., Ltd, and BCF Technology Ltd are expected to focus on emerging economies to expand their businesses in the near future. Furthermore, growing focus on developing better handheld devices is also projected to support the market’s growth in the near future. Companies are also projected to develop budget-friendly machines in order to appeal to a wider subscriber base in the foreseeable future. According to the research report, the global veterinary ultrasound scanners market is likely to be worth US$179.4 mn by the end of 2025 from US$ 103.0 mn in 2016. During the forecast period of 2017 and 2025, the global market is poised to surge at a CAGR of 6%. Out of the various products, the global market will be led by portable/handheld ultrasound scanners due to the... ...

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The Pet Food Institute Launches New Web Resource to Make Canine Nutrition Simple

Nov 30, 2017

The Pet Food Institute (PFI), whose members make 98 percent of all U.S. pet food and treat products, recently launched a new series of interactive infographics showing the ways the key nutrients found in a complete and balanced dog food recipe help our pets. The new web resource, “Nutrition from Nose to Tail,” provides fast facts about the essential nutrition that fuels our dogs’ growth and supports their body systems, as well as non-essential nutrients that can also serve important functions.   “Sound nutrition is a critical component of pet wellbeing. One step we can all take to continue to help healthy dogs remain healthy is to provide complete and balanced nutrition for the appropriate life stage of the animal,” said Cathleen Enright, PhD, president and CEO of PFI. “PFI’s new ‘Nutrition from Nose to Tail’ resource was designed to assist pet lovers in understanding how a carefully formulated recipe will help their dog.”   A “complete and balanced” pet food recipe contains more than 40 nutrients that are identified by veterinary researchers and nutritionists as essential to supporting a... ...

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U.S. Cat Litter Market Trends and Opportunities 2017 – Cat Litter Sales are Expected to Reach $2.8 Billion at Retail

Nov 27, 2017

The “Cat Litter: U.S. Pet Market Trends and Opportunities” report has been added to Research and Markets’ offering. During 2017, cat litter sales are expected to reach $2.8 billion at retail, and even though the category is mostly mature, we forecast ongoing growth in tandem with the pet market overall. Marketers of cat litter benefit from the product’s status as a must-have in many cat-owning households, with survey results indicating that 87% of cat owners have purchased cat litter in the past 12 months. Cat Litter: U.S. Pet Market Trends and Opportunities analyzes the factors driving market growth and product innovation, shaped primarily by consumer demand desire for convenience, efficacy, ease of use, environmental concerns, and retail accessibility. The report explores the features most in demand among cat litter users, and identifies opportunities for marketers in new product development, strategic retailing including Internet, and consumer engagement. Cat Litter: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of cat litter through all channels in the U.S. market, focusing on... ...

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Pets Could be the Answer to Surviving the Tech Revolution

Nov 27, 2017

Leading futurologist and CEO of the Futures Agency, Gerd Leonhard, has warned that as technology advances at a faster pace than ever before, our humanity could be at risk as our relationship with machines and tech threatens to replace real bonds. Speaking last night at PURINA’s Better with Pets event in London, Gerd said: “Humanity will change more in the next 20 years, than the previous 300. For example, in the next two years it’s likely that robots will have a 100% understanding of human language. As the world becomes more technologically complex and artificial intelligence continues to evolve, we risk becoming disconnected from the people around us. Relationships, not data, are what make us human”. Smart devices, home hubs, robots and even AI pets are all examples of how machines and technology are more and more closely replicating human interactions. In a world of total connectivity and intelligent machines, real pets could be the answer to retaining our ‘humanness’. “When we talk about humanity, we mean our ability to... ...

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Purina Launches its First Report Reflecting on Commitments to Society

Nov 27, 2017

Nestlé Purina PetCare EMENA [NPPE] unveiled its first Purina in Society Report ( http://www.purina.eu/pinsreport ) last night. The report shares highlights of the progress made in 2016 against Purina’s 10 commitments to society and showcases success stories from across Europe that demonstrate the value of the pet-human bond in a world that is becoming more complex. It was launched at an exclusive evening event held in London last night that brought together experts, including leading futurist speaker, Gerd Leonhard, who discussed the role that our humanity and relationships, including those with pets, play in a technologically-driven society. The event focussed on four (of the 10) Purina in Society pet-focused commitments: Promote pet adoption through collaborations and partnerships Promote responsible pet ownership programmes for children Promote pets in the workplace Help reduce the risk of pet obesity through collaborative prevention programmes Purina believes that the benefits of the pet-human bond will become increasingly important in the future. The emotional bond between pets and people helps to keep us connected in a... ...

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