Campaign urges owners and vets to wise up to worms

Nov 13, 2017

A campaign to increase veterinary professional and owner knowledge about the growing threat of worms in the UK has been launched. The Wormwise campaign from Elanco, and its Milbemax product, aims to encourage owners to visit their veterinary practice to properly assess pets’ risk of worms and talk about optimal deworming frequency. Veterinary professionals are also being urged to share responsible worming messages to help owners understand the changing and growing threat tapeworm, roundworm and lungworm poses across the UK and Ireland. A series of practice materials, featuring Milly the cat and Max the dog, have been produced to help staff spread the word. Plans are also afoot to take the message to shopping centres across the UK this year, to “disgust and delight” shoppers. At the heart of the campaign is the mantra “being Wormwise is EASY”, which stands for four steps: Educate yourself about worms Assess your pets’ risk Seek advice from your vet You can take worm control to the max “Wormwise will be build over the... ...

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New treatment that enhances product choice is ‘spot-on’

Nov 13, 2017

Vets have another tool in their kit to treat fleas and ticks with the release of Bravecto Spot-on for Dogs. MSD Animal Health has added to its existing range with the new product, which offers 12-week flea and tick protection, and provides vets and owners with more choice when it comes to treatment. The complementary product joins the Bravecto Dog Chew and follows swiftly on the heels of the launch of Bravecto Spot-on for Cats. MSD marketing manager Amanda Melvin said: “Our research has shown convenience is the key to improving compliance and successfully eradicating fleas and ticks. “By offering a new formulation of a 12-week treatment, Bravecto Spot-on for Dogs further increases the opportunity. It improves the choice for vets and pet owners, depending on the client’s lifestyle and type of dog.” The product also affords vets the opportunity to raise the topic of fleas and ticks with clients that have been more reluctant to use existing products, Ms Melvin added. A range of materials for practice staff and... ...

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